The biggest advantage of the EDDM direct mail program is that there is no need to buy a mailing list. The truth is that the mail pieces are delivered to every address within a chosen courier route. You as a businessman will choose a carrier route of your preference. You can opt for mailing routes that are in your neighborhood or you can decide to cover one entire zip code with your promotion, or even the city. This will all depend on what type of business you have. Businesses that have a lot of benefits from using the EDDM direct mail program are restaurants, beauty salons, doctors, lawyers, laundry services, dry cleaners, spas, fitness facilities, etc. The EDDM program works perfectly well for restaurants as they can even send entire menus directly to the doors of potential clients and even include some coupons or other kinds of discounts.
Orignal From: The new EDDM Direct Mail strategy, EDDM Printing
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