Five Essential Tips for Fold Printing Brochures

Printing brochures is easy if you know what to do. Here are five easy tips you must remember to make effective brochures for your organization or business. These tips are often used by professional brochure makers to produce elegant promotional tools.

1. Avoid monochrome or grayscale brochures

Unless you are doing this for special effects, you must avoid monochrome brochures. Bear in mind to always make and print brochures with full color since they are more appealing compared to black and white prints. Colorful brochures help enhance the purpose of the brochure, particularly if vivid pictures are used in the layout. Normally, grayscale brochures are boring and look cheap.

2. Use triple folds

Most companies now are using the triple folds, also known as tri-fold in printing brochures. While you might have some innovations in folding your brochure, the tri-fold style is standard and commonly used because it is easy to make and it is what most clients expect. Imagine reading a business brochure that looks like a pop-up book for toddlers. Indeed, there is creativity but the professionalism could be compromised. Plus, tri fold are less expensive to print compared to other types of folds.

3. Add powerful content

Choose powerful text and graphics to include in your brochure. Remember, the brochure has limited space so you must think cautiously on what you will feature. Carefully write content and only use powerful images or graphics. Brief, influential, and engaging text and images will influence the perception of your clients to your company. Add power words such as "SALE" or "FREE" to serve as focal points to attract your target clients and read more about what you want to say. In using images, it is best to avoid common cliparts and images with poor resolution. If possible, get original or good-quality images for your brochure since these have big impact on your target readers and are good signs of quality of your services and products. Bear in mind that professional and original photos project impressive quality that most clients like.

4. Use durable paper stock

Always remember that brochures can travel from one hand to another so they will be exposed to varied hazards such as rain, heat, dirt, tight bags, tearing and many more. In order to lessen the effects of these hazards and protect your brochures from early damages, choose paper stock that are durable and with high quality. The thicker the paper stock for printing brochures, the better. Special finishes are also best to make your brochures resistant to moisture and dirt.

5. Find the best printing deals online

Basically, finding online printing deals is much cheaper compared to conventional means. You can save money if you order brochure printing through online sites offering 12" x18" Brochure Printing services including brochures, booklets, business cards and many more. You can also take advantage of printing discounts for bulk orders, or get bonus coupons when you place orders in certain conditions. Plus, you can enjoy convenience for searching different online sites with varied services and products for brochure printing.

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